Tags
Published
March 14, 2008
I wonder if all of these are actually part of some game plan:
- ndtv.com
- ndtvtravels.com
- ndtvgadgets.com
- ndtvshopping.com
- ndtvlumiere.com
- ndtvmovies.com
- ndtvmusic.com
- ndtvgoodtimes.com
- ndtvcooks.com
- ndtvprofit.com
- ndtvimagine.com
- doctorndtv.com
- cricketndtv.com
- etc.
It looks to me like they’re trying to mimic Network18’s
- ibnlive.com
- tech20.com
- storeguru.com
- buzz18.com
- cricketnext.com
- indiwo.com
- moneycontrol.com
- jobstreet.com
- commoditiescontrol.com
- yatra.com
- bookmyshow.com
- compareindia.com
- etc.
The reason why I say that is because Network18 seems to be putting in
effort to make each vertical the best-of-breed in the respective
categories. For example, MoneyControl, Yatra, BookMyShow, Tech2.0 are
popular.
But many of NDTV’s counterparts don’t seem to have any value-add.
That’s the impression I get when comparing, say, ndtvgadgets.com and
tech2.com.
It’s interesting how these offline media businesses are venturing
online and how they’re faring.